Mental Health Campaign Goes Further Thanks To Amazon

A charity raising awareness about young people’s mental health has been recognised by a £1,000 donation from Amazon in Dunstable.

Sports Traider offers young people employment and opportunities in sport. The charity’s ‘Jump4Health’ campaign was launched online earlier in the year to help tackle the impact of COVID-19 on young people’s mental health by promoting skipping as a way of controlling anxiety.

Jump4Health uses skipping to show how exercise can be used as an outlet for stress, and encourages young people and adults to take part in the challenge by sharing their skipping videos online.

Amazon’s donation will be used to purchase 333 skipping ropes to boost the campaign further.

Ruzanna Sargsyan, General Manager at Amazon in Dunstable, said: “Jump4Health is a fun campaign using skipping to spread the word about the importance of exercise for young people’s mental and physical health. We are excited to see how our donation is used to keep the campaign’s momentum going to get young people into sport.”

Lance Haggith, founder of Sports Traider, added: “We can’t quite believe the impact our Jump4Health campaign has already had in Bedfordshire and beyond, and want to thank Amazon for helping us in our efforts to get children moving during a very stressful time.”

Sports Traider received the donation as part of Amazon’s programme to support the communities around its operating locations across the UK.

Community donations are one of a number of ways in which Amazon is supporting communities across the UK during COVID-19.

Amazon is providing disadvantaged students with online STEM courses as well as teaming up with charity partner Magic Breakfast and delivering more than four million healthy breakfasts to families around the UK.

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