Luton Borough Council have published the results of a Perceptions of Luton survey. Based on feedback of less than 1,000 people in 2013, 71% of whom said they lived in Luton.
The key themes describing Luton included:
- Diversity/multi culturalism
- Busy/crowded/overcrowded
- Dirty
- Dangerous/unsafe.
About 40% of people had negative feelings about the town, but people had good things to say too,
Main responses that would promote a positive image for Luton include, "Clean up Luton", "Reduce crime", "better public relations".