Words That Describe Luton: Diverse, Dirty, Multicultural, Busy, Dangerous


Luton Borough Council have published the results of a Perceptions of Luton survey. Based on feedback of less than 1,000 people in 2013, 71% of whom said they lived in Luton. 

The key themes describing Luton included: 
  • Diversity/multi culturalism
  • Busy/crowded/overcrowded
  • Dirty
  • Dangerous/unsafe.


About 40% of people had negative feelings about the town, but people had good things to say too,


Main responses that would promote a positive image for Luton include, "Clean up Luton", "Reduce crime", "better public relations".



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