"Slow Down - Our Daddies Work Here"

An International campaign is being adopted in Bedfordshire. The ‘Our Daddies Work Here’ campaign encourages road users to remember that every road worker is part of a family. The difference between a ‘near miss’ and a serious or fatal injury to a road worker can often be a matter of seconds or millimetres, as every year over 100 people are killed or seriously injured as a result of working on UK roads. 

Bedfordshire Highways contractors, Amey, are using posters of themselves and their families in the campaign to remind drivers to be more considerate and slow down.

Jon Shortland, Account Director for Amey in Bedfordshire, said: "At Amey we take the safety of our employees very seriously. However, despite our best efforts, there is at least one incident every month where one of our team is injured or abused by an inconsiderate driver. Our campaign aims to emphasise the human side of our workforce and encourage drivers to remember that every road worker is part of a family, who want their father, son, wife or daughter to come home safely at the end of the day."